Assessor Resource

CUAAIR302
Develop techniques for presenting to camera

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the skills and knowledge required to develop effective verbal and non-verbal communication skills to engage a viewing audience when presenting to camera.

It applies to individuals who present information to camera in a variety of contexts, including programs for television, video, and online services.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify elements of effective presentation to camera

1.1 Watch various television, video and web series programs and identify factors that might attract or alienate viewers

1.2 Discuss effective presentation styles with colleagues and/or mentors

1.3 Identify factors a presenter can use to foster viewer loyalty

2. Develop techniques for reading scripted material

2.1 Break sentences into logical chunks to emphasise key information

2.2 Use vocal range and vary pace to deliver scripted material naturally

2.3 Use a range of vocal techniques to aid in communicating information and care for vocal health

2.4 Check and use correct pronunciation of words

3. Develop techniques for communicating effectively on camera

3.1 Use camera lens to engage viewers

3.2 Use strategies to show respect and build rapport with listeners

3.3 Maintain a natural, steady eye-line while reading script from an autocue

3.4 Avoid visual distraction by minimising body movements and gestures

3.5 Dress in a manner appropriate to the program, avoiding clothes that may be visually distracting

3.6 Present information in a way that draws the listener into the message being conveyed

3.7 Recover from presentation errors calmly and respond to equipment malfunction with minimum disruption to program flow

4. Record scripted material for broadcast

4.1 Rehearse piece to camera to check sound and vision quality meets production requirements

4.2 Record scripted material according to production requirements

4.3 Record material again if required, incorporating feedback on performance from production personnel

4.4 Evaluate own performance to identify areas for improvement

Evidence of the ability to:

read scripted materials pronouncing words correctly and using features of the voice to convey key information effectively

rehearse and present information to a camera, reading from an autocue, using an effective and natural on-camera presentation style

respond to presentation errors or equipment problems without disrupting presentation flow

work collaboratively with others to achieve production requirements

evaluate own performance and identify areas for improvement.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

explain why it is important for a presenter to build positive relationships with listeners

list and describe factors that could attract or alienate listeners

describe the range of presentation styles, vocal techniques and non-verbal communication styles used to convey information in front of a camera

identify work health and safety requirements as they relate to vocal care.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

interaction with others

equipment typically found in a recording environment.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify elements of effective presentation to camera

1.1 Watch various television, video and web series programs and identify factors that might attract or alienate viewers

1.2 Discuss effective presentation styles with colleagues and/or mentors

1.3 Identify factors a presenter can use to foster viewer loyalty

2. Develop techniques for reading scripted material

2.1 Break sentences into logical chunks to emphasise key information

2.2 Use vocal range and vary pace to deliver scripted material naturally

2.3 Use a range of vocal techniques to aid in communicating information and care for vocal health

2.4 Check and use correct pronunciation of words

3. Develop techniques for communicating effectively on camera

3.1 Use camera lens to engage viewers

3.2 Use strategies to show respect and build rapport with listeners

3.3 Maintain a natural, steady eye-line while reading script from an autocue

3.4 Avoid visual distraction by minimising body movements and gestures

3.5 Dress in a manner appropriate to the program, avoiding clothes that may be visually distracting

3.6 Present information in a way that draws the listener into the message being conveyed

3.7 Recover from presentation errors calmly and respond to equipment malfunction with minimum disruption to program flow

4. Record scripted material for broadcast

4.1 Rehearse piece to camera to check sound and vision quality meets production requirements

4.2 Record scripted material according to production requirements

4.3 Record material again if required, incorporating feedback on performance from production personnel

4.4 Evaluate own performance to identify areas for improvement

Evidence of the ability to:

read scripted materials pronouncing words correctly and using features of the voice to convey key information effectively

rehearse and present information to a camera, reading from an autocue, using an effective and natural on-camera presentation style

respond to presentation errors or equipment problems without disrupting presentation flow

work collaboratively with others to achieve production requirements

evaluate own performance and identify areas for improvement.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

explain why it is important for a presenter to build positive relationships with listeners

list and describe factors that could attract or alienate listeners

describe the range of presentation styles, vocal techniques and non-verbal communication styles used to convey information in front of a camera

identify work health and safety requirements as they relate to vocal care.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

interaction with others

equipment typically found in a recording environment.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Watch various television, video and web series programs and identify factors that might attract or alienate viewers 
Discuss effective presentation styles with colleagues and/or mentors 
Identify factors a presenter can use to foster viewer loyalty 
Break sentences into logical chunks to emphasise key information 
Use vocal range and vary pace to deliver scripted material naturally 
Use a range of vocal techniques to aid in communicating information and care for vocal health 
Check and use correct pronunciation of words 
Use camera lens to engage viewers 
Use strategies to show respect and build rapport with listeners 
Maintain a natural, steady eye-line while reading script from an autocue 
Avoid visual distraction by minimising body movements and gestures 
Dress in a manner appropriate to the program, avoiding clothes that may be visually distracting 
Present information in a way that draws the listener into the message being conveyed 
Recover from presentation errors calmly and respond to equipment malfunction with minimum disruption to program flow 
Rehearse piece to camera to check sound and vision quality meets production requirements 
Record scripted material according to production requirements 
Record material again if required, incorporating feedback on performance from production personnel 
Evaluate own performance to identify areas for improvement 

Forms

Assessment Cover Sheet

CUAAIR302 - Develop techniques for presenting to camera
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

CUAAIR302 - Develop techniques for presenting to camera

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: